Jools Walker (a.k.a Lady Vélo)

Agent: Jo Bell

Jools Walker (a.k.a. Lady Vélo) is the cycle-style blogger behind that launched in March 2010 when she bought her Pashley Princess ‘Frankie’ . . . and assumed that would be the only bike she’d ever want. A familiar face and website on the cycling scene, Jools’ blog and social media presence has evolved from being her ‘tiny corner of the internet’ to inspiring women around the world to get back on the saddle and ride. She now finds herself talking about cycling culture on the sofas of BBC Newsnight, writing about it in nationwide publications and giving talks at cycling events across the country.

Jools Walker re-discovered cycling aged twenty-eight after a ten-year absence from the saddle. When she started blogging about her cycle adventures under the alias Lady Vélo, a whole world was opened up to her. But it’s hard to find space in an industry not traditionally open to women - especially women of colour.

Shortly after getting back on two wheels, Jools was diagnosed with depression and then, in her early thirties, hit by a mini-stroke. Yet, through all of these punctures, one constant remained: Jools’ love of cycling.

In Back in the Frame Jools talks to the other female trailblazers who are disrupting the cycling narrative as well as telling the story of how she overcame her health problems, learned how to cycle her own path and even found a love of Lycra shorts along the way.

Jools’ first book, Back in the Frame, was published by Little, Brown imprint Sphere in May 2019. The audiobook, narrated by Jools, was released in December 2019.

Reviews for Back In The Frame:

“A joyful dose of inspiration that every cyclist, from rookie to randonneur, can take something valuable from”. 4-Star review by

“One of the best Cycling books of all time” —BookAuthority